Who we are

I n addition to several years of successful campaign experiences across the world, the team at Niyel brings together a solid network of expert analysts, strategists, communicators and campaigners.
We have the capacity to work in French, English and Portuguese. We currently support organizations working in Africa, Latin America, Asia and Europe.

Valérie Gnide Traore
Executive Director

Valerie is the Executive Director of Niyel. She founded Niyel after a successful career in some of the dopest campaigns organizations in the world such as Oxfam, ActionAid and Amnesty International.
Challenging the tried and tested, refuting the status quo, exploring foggy areas of thinking and work is what she does best, with only one quest in mind: what will lead to impact? Valerie has degrees in communication, international relation and political strategies .


Abdou Salam Thiam
Senior Campaigner for Strategy

His training in journalism, experience within the Senegalese press arena and his interpersonal skills make Salam a highly sought out reference for all things media and PR. Salam has extensive field experience spanning Burkina Faso, Gabon, Burundi and Kenya and was the coordinator of the first launch of the Koudou du Faso Campaign in Burkina. Preparations underway for the 2nd edition of this popular mobilization activity demonstrate the success of the launch. He has led and contributed to the development of several campaign strategies with a particular focus in the areas of diagnostics, situational analysis and high-impact tactics that deliver results. Salam holds a Diploma in Journalism and Communication (Desj / C) from ISSIC Senegal and has been with Niyel from its conception.


Fatou Sarr
Logistics Officer

Fatou is intrinsically involved in all campaigns Niyel develops and implements thanks to the crucial logistic and administrative support she brings to the team. She has played an important role in building the Niyel archive and her adaptability, openness, availability and motivation create and maintain good team spirit as well as great client relationships. Fatou is a graduate in Executive Assistance and Design.


Antoine Alain Diatta
Campaign Designer

Antoine is a graphic designer with Niyel and brings with him loads of creative talent and inspiration. He has been one of the main designers responsible for creating communication materials for Play for the Union, Koudou du Faso, Oxfam Mining Stories and Les Heroines du Quotidian among others. Antoine holds a Bachelor of Fine Arts Degree in Design from Sun Hi-Tech 3 Africa.


Bamba Ndiaye
Administrative and finance officer

Bamba has around ten years’ experience in the field of finance. At Niyel, he is in charge of administrative, financial and personnel management. He plays an important role in the elaboration and implementation of the agency financial policies. He works to ensure that the ethics and management of Niyel are respected. Bamba holds a Masters in Business Management, Auditing and Financial Engineering.


Nafi Traore

Nafi is a vivacious campaigner who specializes in policy research and analysis relating to questions of development in Africa. She facilitates the understanding of policies, which are instrumental to the design of campaign strategies. Nafi was first involved with Niyel as a volunteer contributing to the Family Planning Policy project organized by the International Planned Parenthood Federation- IPPF. She was later at the heart of the ‘Play for the Union’ campaign’s message development process. Nafi has a Graduate degree in Political Science & Philosophy and a Masters Degree in International Law & Politics. She regularly produces policy briefs on specific development issues of utmost relevance to the African continent.


Laetitia Sadiya Badolo

Very methodical, organized and conscientious, Laetitia is a campaigner in Niyel’s Strategy and Policy Influencing Department. She started working with the agency while being involved in the organization of the “Koudou du Faso”- a popular mobilization event marking the launch of Oxfam’s Global campaign “Grow” in Burkina Faso. Moreover, she contributed to the conception and implementation of On-Umami’s online media strategy. She is currently managing this online platform. Today, as a campaigner on Strategy and Policy Influencing department she puts forward her competencies in Social Media Strategy Development. Having graduated from Dakar’s “International School of Management” (ISM) with an MBA in Marketing and Customer Relationship Management, Laetitia considers Niyel as a perfect fit for her


Deograttius Odie
Senior Campaigner for Popular Mobilization and Communication

At Niyel, Deo works in the Communication Department and takes lead in Communication projects and Popular Mobilization campaigns. He has experience in Development Communication, specifically, Evidence-Based Programs, Behaviour Change Communication, Human Rights and Community focused interventions having worked in the Civil Society. He has also been involved in short-term consultancy services for Omega Foundation, CARE, World Vision-Kenya, Plan International, Tuungane Youth Centre among others both in Systems Development and Trainings. Deo has a BA. Communication and Media Technology from Maseno University and is currently pursuing a M.A Project Planning and Management at the University of Nairobi.


Khaly Fall
Human Resources Assistant

At Niyel, Khaly works in the Administration Department as the Human Resources Assistant. In this role, he assists the Administrative Manager in implementing Niyel’s HR policy and staff welfare. He also has additional responsibilities in mobilizing bloggers and moderating blogging content for the www.on-umami.com platform. He has Data Collection skills having participated as a Research Assistant in field surveys worked for a number of NGO’s including SEM FUND and USAID. Khaly is a graduate with a Bachelor’s degree in English from Cheikh Anta Diop University and a M.A in Human Resources Management from Sup Deco Business School .


Samba Taliane Theodora
Assistant Campaigner

Theodora is eclectic and always ready to face new challenges. She previously worked with Niyel on the On-Umami web-project where she was responsible for identification of bloggers, management of the website and other Niyel social media.
She is joining the communications team and brings expertise and support to the development of strategies.
She is finalizing her Master 2 in Communication at SUPEDCO Dakar and also holds a Bachelor of Private Law from Cheikh Anta Diop University –Dakar.
At PANOS Institute, she did consultancy as senior coordinator for the Updating of West Africa Radios. Previously, she had worked as an Assistant for Communication and Development at Alima NGO.


Esi Atiase

Organized, creative and very talented, Esi is the newest addition to the Niyel team. She holds a Bachelor’s degree in Communication and Advertising and has gained diverse work experience in France, Britain, London, S.Africa and Senegal. At Niyel, she is joining the Popular Mobilization and Communication department as a Campaigner. Her Communication expertise includes developing creative strategies, branding and digital marketing with a proficiency in design, photography and videography. She is very passionate about her work, motivated and ever ready to propose her competencies in any project she manages.


Cecile Mendy
Office Assistant, Niyel

At Niyel, Cecile supports the admin office with purchase of resources for office and staff. She also helps with organizing and cleanliness of the office.

Mamadou Ba
Office Security, Niyel

At Niyel, Mamadou is incharge of security of the office especially in the evenings and during the weekend when staff are away.

Habib Diouf
Office Driver, Niyel

At Niyel, Habib is incharge of staff transportation to various work destinations. Often he drives campaign staff to clientsí offices and admin staff to town to perform their duties.

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